Talk to me first.
I own a very beneficial tree cutting business. I need a new ad in the paper with a new slogan. I need something that when people are reading the paper will jump out at them and make them read the ad. I am going to a digital marketing agency and I will not accept anything but perfection. My wife just loves that about me. So I went to the ad agency for the local paper and told them some of my ideas and gave them some of our ideas and told them to work with it and not to do anything without talking to me first.