A word about promotions
When you have selected the product you determine will sell, you need to move on to internet marketing promotions in order to market the product.
A promotion of a product involves selling the item you wish to sell. Specialized strategy is needed whenever you plan on introducing a new product, especially one untried and unproven as yet.
Your purpose needs to include a beginning with the mission in mind as to exactly you expect from the new product and what you plan for as far as sales hopes go. If you downplay the potential of a product and it does not disappoint in that category, you prove yourself to be right, but might as well kill off any potential future for your product. In other words, do not kill the goose before it gets a chance to lay golden eggs for you.