I think a banner stand would be very effective.
I opened my own store a few months ago. I advertise on television and radio. I also advertise in the newspaper by placing ads and inserting fliers. I think a banner stand would be very effective. Although I do all of that advertising, I still hear a lot of people saying that they didn’t know the store existed. They ust happened upon it on their way to another store. Some people just don’t ahve time to sit and watch tv or read the paper anymore. And many people listen to pre-recorded music rather than the radio. If banners stands are set up throughout the mall, patrons will know that the store is there.